Master Installer Program
Become a Certified ATRIA Microcement Installer
Italian-system training in Dallas. Two August cohorts — a 3-day Installer Essentials and the 5-day Master Installer Intensive.
Master the Craft. Build Your Business.
ATRIA training is for contractors and applicators who want to add premium decorative finishes to their service offering — taught hands-on, by installers, on the manufacturer's verified system.
The PURO System
One finish. Six honest layers.
Microcement is a system, not a bucket. Over the program you build this exact stack with your own hands — the same build-up we publish for our clients.
01Substrate
Tile · concrete · plywood
Read it before you coat it — soundness, cure, moisture, and movement decide everything above.
02Primer
PrimerQuarz / Atriafloor Primer BC
The bonding layer, chosen for the surface — never assumed.
03Fiber mesh
160 g/m² fiberglass
Bridges movement at corners, transitions, and crack-prone zones.
04Base coat
Atriafloor Rasante One
The structural, load-bearing layer (42 ± 2 MPa). Two thin coats, not one thick screed.
05Decorative finish
SuperTitanium BC · Titanium · Superfino
The sub-millimetre coat you see — chosen by texture and use.
06Sealed finish
New Atriapol Antibacterial
The transparent 2-component polyurethane shield: washable, UV-stable, antibacterial.
Wet areas add one layer underneath. In showers and wet rooms a code-compliant waterproofing membrane goes below the system. The microcement and topcoat are the durable, low-absorption surface over it — waterproof by assembly, the same way tile is. No single product is a membrane.
Layer 05 · The Decorative Coat
Four decorative coats, chosen by use
The coat your client sees is sub-millimetre thin. ATRIA offers four decorative coats — three microcement textures plus the entry Resina One — each specified by surface and traffic.
Titanium Superfino
Finest, silk-smooth
- Chemistry
- 1-component
- Strength
- 28 ± 2 MPa
- Floors, walls & countertops — light–medium traffic
Titanium
Standard troweled
- Chemistry
- 1-component, ready to use
- Strength
- 28 ± 2 MPa
- Residential & commercial floors & walls — offices, shops, cafés, boutiques
SuperTitanium BC
Fuller-bodied, most robust
- Chemistry
- 2-component PU + aggregate
- Strength
- 32 ± 2 MPa, Shore D > 65
- Floors, walls, showers & wet areas — high-traffic / commercial; exterior patios (field-proven)
Resina One
Fine, low-build
- Chemistry
- 2-component + color
- Strength
- 32 ± 2 MPa
- Walls & floors — low to medium traffic
Strength figures are drawn from each product's Technical Data Sheet. Exterior patio use is field-proven, not a separate TDS exterior rating.
Choose Your Program
Two August 2026 Cohorts
Both run hands-on in Dallas, capped at 8 seats, with all ATRIA materials, tools, and a hosted lunch each day included.
Installer Essentials
3 Days · August 24–26, 2026
The complete ATRIA microcement system — leave able to quote and install a standard floor or wall job, including wet-area basics.
- The full layered microcement system
- Substrate diagnosis & primer selection
- Mesh-reinforced Rasante One base
- All three decorative textures + Resina One
- New Atriapol sealing & cure
- Wet-area basics over a code membrane
- Layer-by-layer estimating & pricing
- Hosted lunch daily · certificate of completion
Master Installer Intensive
5 Days · August 17–21, 2026
Capped at 8 seats — confirmed on payment
The full program: the complete system plus specialty finishes, advanced wet-area work, and the certified-installer pathway.
- Everything in Installer Essentials, plus:
- Specialty finishes: Metallicum, Wild Rust, Venetian, limewash
- Advanced wet-area detailing over a membrane
- Estimating, specification & sales workflow
- Listed as an ATRIA Certified Master Installer
- On-site & video mentoring
- Product-credit pathway
- Hosted lunch daily · certificate of completion
Master Product Credit
Unlock $750 total after $5,000, $1,500 total after $7,500, or $2,250 total after $10,000 in qualifying ATRIA product purchases within 12 months. Excludes training, shipping, tax, and labor.
The Math
A single medium bathroom (≈80 sq ft) installs for $2,500–$3,800 at the Standard tier in Dallas — our own published pricing. One bathroom can repay most of the 3-day tuition. Two repay the full Master Intensive.
After the full 5-day training, you'll be able to:
Quote a full microcement floor + wall job with confidence
Install over tile, concrete, drywall, plywood, and other common substrates
Finish around 200 sq ft per day at certified-installer quality
Waterproof a shower or wet room as a system, over a code membrane
Charge premium rates as a certified ATRIA installer
Full Syllabus
Get the Training Syllabus
Request the full program syllabus — the day-by-day curriculum, the decorative finishes you'll master, certification, and pricing for both August cohorts.
Manufacturer Backed
Italian System. Real Factory Support.
ATRIA USA training is tied to a manufacturer-backed Italian decorative coatings system. Students learn the materials, layering sequence, color discipline, and protection strategy behind the finish.
Factory Backing
ATRIA is an Italian decorative coatings manufacturer founded in 1968.
Production System
The training is built around real materials, primers, base layers, color systems, and sealers.
Material Training
Students learn the system behind the finish, not just a surface-level application trick.
Instructors
Learn from the People Doing the Installs
Business strategy and hands-on systems training, led by the ATRIA USA team.
Tom
Business Strategy & Contractor Relations
Tom leads contractor growth, customer relationships, and business development for ATRIA USA. His sessions cover sales strategy, estimating, client communication, and how to turn microcement into profitable work.
“You need more than technique. You need to know how to turn the finish into profitable work.”
Sebastian
Hands-On Installation & Systems Training
Sebastian leads the hands-on modules: substrate prep, base layers, decorative coats, waterproofing, sealers, Venetian plaster, limewash, Wild Rust, and Metallicum.
“The difference between a good install and a great one is in the prep, the layers, and the seal.”
Past Cohorts
From Past Students
Real ATRIA trainees, with final photos and full trade details to be added as we collect approved assets.
“Great training experience. The ATRIA team made the whole system clear from prep to finish, and I left feeling confident about using microcement on real projects.”
Jose
Certified trainee
“The hands-on part made the difference. I understood the layers, the timing, and what to watch for before taking the product to a client job.”
Josh
Contractor
“I came in wanting to add microcement to my services. After the training, I understood the system, the sealing process, and how to talk about the finish with clients.”
Mike
Installer
How It Works
From Registration to Certified
Choose
Pick the 3-day Installer Essentials or the 5-day Master Installer Intensive — whichever fits your work.
Reserve
Reserve your seat online. Cohorts are capped at 8, so a seat is confirmed on payment.
Train
Build the full ATRIA system by hand in Dallas, with all materials, tools, and a hosted lunch each day.
Build
Master graduates are listed as Certified Installers and can unlock staged ATRIA product credit.
Curriculum
What You'll Master
Surface Preparation
- Substrate assessment & moisture gates
- Crack repair & leveling
- Primer selection (PrimerQuarz vs Atriafloor Primer BC)
- Over-tile preparation
Application Systems
- Wall system (4-step)
- Floor system (5-step with Rasante One)
- The three decorative textures + Resina One
- Mesh-reinforced base & decorative coats
Protection & Wet Areas
- New Atriapol topcoat & cure discipline
- Wet-area assembly over a code membrane
- Specialty finishes: Metallicum, Wild Rust, Venetian, limewash
- Estimating, specification & repair
Questions
Training FAQ
Do I need prior experience with microcement?
No. Both programs start from substrate-up and are built for working tradespeople. Comfortable trowel and hand-tool skills help, but no microcement background is required.
When are the August 2026 cohorts?
The 5-day Master Installer Intensive runs Monday to Friday, August 17–21, 2026. The 3-day Installer Essentials runs Monday to Wednesday, August 24–26, 2026. Both are held in Dallas.
Where is the training held?
At the ATRIA USA training facility — BaySpace Northaven Square, 2640 Northaven Rd, Unit 101, Dallas, TX 75229. Cohorts are capped at 8 participants so everyone trowels every day.
Is lunch included?
Yes. A hosted lunch is included each training day, along with all ATRIA materials, tools, and substrate sample boards.
What is the refund and transfer policy?
Tuition secures one of eight seats in a limited cohort and is non-refundable once paid. You may reschedule once to a future cohort for a $500 rescheduling fee if you request it in writing at least 14 days before Day 1. If ATRIA cancels or postpones the program, you choose between a full refund of all amounts paid and a free transfer to the next available cohort. Full terms are provided with your enrollment agreement.
Can I reserve my seat with a deposit?
Yes. A 50% deposit reserves your seat — $2,250 for the Master Installer Intensive or $1,500 for Installer Essentials — with the balance due 14 days before Day 1: August 3, 2026 for the Master Intensive and August 10, 2026 for Installer Essentials. As soon as your deposit is paid, the balance invoice is emailed to you automatically with a secure online payment link. Seats booked within the final 14 days are paid in full at booking. If a balance is not paid by its due date, the seat is released and the deposit may be applied once to a future cohort.
What is the difference between the two programs?
Installer Essentials (3 days) is the complete microcement system — substrate, primer, base, the three decorative textures, sealing, and wet-area basics. The Master Installer Intensive (5 days) covers all of that plus specialty finishes, advanced wet-area detailing, estimating and sales, certification, mentoring, and the product-credit pathway.
Is microcement waterproof?
The installed system is waterproof by assembly, over a code-compliant waterproofing membrane — the same way tile is. No single product is itself a membrane, and the training teaches the wet-area build exactly that way.
Ready to Add Microcement to Your Services?
Reserve your seat in an August Dallas cohort, or request the full syllabus first.