Master Installer Program
Become a Certified ATRIA Microcement Installer
Italian-system training at our Dallas showroom. One September start — the 3-day Installer Essentials and the 5-day Master Installer Intensive run together from Monday, September 14.
Master the Craft. Build Your Business.
ATRIA training is for contractors and applicators who want to add premium decorative finishes to their service offering — taught hands-on, by installers, on the manufacturer's verified system.
The PURO System
One finish. Six honest layers.
Microcement is a system, not a bucket. Over the program you build this exact stack with your own hands — the same build-up we publish for our clients.
01Substrate
Tile · concrete · plywood
Read it before you coat it — soundness, cure, moisture, and movement decide everything above.
02Primer
PrimerQuarz / Atriafloor Primer BC
The bonding layer, chosen for the surface — never assumed.
03Fiber mesh
160 g/m² fiberglass
Bridges movement at corners, transitions, and crack-prone zones.
04Base coat
Atriafloor Rasante One
The structural, load-bearing layer (42 ± 2 MPa). Two thin coats, not one thick screed.
05Decorative finish
SuperTitanium BC · Titanium · Superfino
The sub-millimetre coat you see — chosen by texture and use.
06Sealed finish
New Atriapol Antibacterial
The transparent 2-component polyurethane shield: washable, UV-stable, antibacterial.
Wet areas add one layer underneath. In showers and wet rooms a code-compliant waterproofing membrane goes below the system. The microcement and topcoat are the durable, low-absorption surface over it — waterproof by assembly, the same way tile is. No single product is a membrane.
Layer 05 · The Decorative Coat
Four decorative coats, chosen by use
The coat your client sees is sub-millimetre thin. ATRIA offers four decorative coats — three microcement textures plus the entry Resina One — each specified by surface and traffic.
Titanium Superfino
Finest, silk-smooth
- Chemistry
- 1-component
- Strength
- 28 ± 2 MPa
- Floors, walls & countertops — light–medium traffic
Titanium
Standard troweled
- Chemistry
- 1-component, ready to use
- Strength
- 28 ± 2 MPa
- Residential & commercial floors & walls — offices, shops, cafés, boutiques
SuperTitanium BC
Fuller-bodied, most robust
- Chemistry
- 2-component PU + aggregate
- Strength
- 32 ± 2 MPa, Shore D > 65
- Floors, walls, showers & wet areas — high-traffic / commercial; exterior patios (field-proven)
Resina One
Fine, low-build
- Chemistry
- 2-component + color
- Strength
- 32 ± 2 MPa
- Walls & floors — low to medium traffic
Strength figures are drawn from each product's Technical Data Sheet. Exterior patio use is field-proven, not a separate TDS exterior rating.
Choose Your Program
September 2026 Cohort — One Start, Two Programs
Both programs run hands-on at the ATRIA USA Showroom in Dallas, capped at 8 seats, with all ATRIA materials, tools, and a hosted lunch each day included. Everyone starts together on Monday, September 14.
Installer Essentials
3 Days · September 14–16, 2026
The complete ATRIA microcement system — train alongside the Master cohort and graduate after Day 3, able to quote and install a standard floor or wall job, including wet-area basics.
- The full layered microcement system
- Substrate diagnosis & primer selection
- Mesh-reinforced Rasante One base
- All three decorative textures + Resina One
- Tool selection, sanding & grit discipline
- New Atriapol sealing & cure
- Wet-area basics over a code membrane
- Layer-by-layer estimating & pricing
- Hosted lunch daily · certificate of completion
Master Installer Intensive
5 Days · September 14–18, 2026
Capped at 8 seats — confirmed on payment
The full program: the complete system plus specialty finishes, advanced wet-area work, and the certified-installer pathway.
- Everything in Installer Essentials, plus:
- Specialty finishes: Metallicum, Wild Rust, Venetian, limewash
- Advanced wet-area detailing over a membrane
- Estimating, specification & sales workflow
- Listed as an ATRIA Certified Master Installer
- On-site & video mentoring
- Product-credit pathway
- Hosted lunch daily · certificate of completion
Master Product Credit
Unlock $750 total after $5,000, $1,500 total after $7,500, or $2,250 total after $10,000 in qualifying ATRIA product purchases within 12 months. Excludes training, shipping, tax, and labor.
One Cohort, Two Exits
Everyone trains together from Day 1. Installer Essentials covers the complete microcement system in the first three days — Essentials attendees graduate Wednesday. Master attendees continue into Days 4–5: specialty finishes, advanced wet areas, estimating, and certification.
Upcoming Cohorts
Miami, FL — October 2026, dates to be announced. Request the syllabus to be notified when Miami booking opens.
The Math
A single medium bathroom (≈80 sq ft) installs for $2,500–$3,800 at the Standard tier in Dallas — our own published pricing. One bathroom can repay most of the 3-day tuition. Two repay the full Master Intensive.
After the full 5-day training, you'll be able to:
Quote a full microcement floor + wall job with confidence
Install over tile, concrete, drywall, plywood, and other common substrates
Finish around 200 sq ft per day at certified-installer quality
Waterproof a shower or wet room as a system, over a code membrane
Charge premium rates as a certified ATRIA installer
Real Cohort · Real Work
Inside the August Cohort
Shot during the August 2026 training — the booths, the mud bed, and the 1,300 sq ft showroom floor the class installed together.
Where You'll Train
The ATRIA USA Showroom
17811 Davenport Rd, Suite 12
Dallas, TX 75252
You train in the space the August cohort finished — the showroom floor under your feet was installed by students. Booths, mixing stations, and the full ATRIA product wall on site.
Full Syllabus
Get the Training Syllabus
Request the full program syllabus — the day-by-day curriculum, the decorative finishes you'll master, certification, and pricing for the September cohort. Syllabus requesters are also first to hear when Miami (October 2026) opens.
Manufacturer Backed
Italian System. Real Factory Support.
ATRIA USA training is tied to a manufacturer-backed Italian decorative coatings system. Students learn the materials, layering sequence, color discipline, and protection strategy behind the finish.
Factory Backing
ATRIA is an Italian decorative coatings manufacturer founded in 1968.
Production System
The training is built around real materials, primers, base layers, color systems, and sealers.
Material Training
Students learn the system behind the finish, not just a surface-level application trick.
Instructors
Learn from the People Doing the Installs
Business strategy and hands-on systems training, led by the ATRIA USA team.
Tom
Business Strategy & Contractor Relations
Tom leads contractor growth, customer relationships, and business development for ATRIA USA. His sessions cover sales strategy, estimating, client communication, and how to turn microcement into profitable work.
“You need more than technique. You need to know how to turn the finish into profitable work.”
Sebastian
Hands-On Installation & Systems Training
Sebastian leads the hands-on modules: substrate prep, base layers, decorative coats, waterproofing, sealers, Venetian plaster, limewash, Wild Rust, and Metallicum.
“The difference between a good install and a great one is in the prep, the layers, and the seal.”
Past Cohorts
From Past Students
Real ATRIA trainees, with final photos and full trade details to be added as we collect approved assets.
“Great training experience. The ATRIA team made the whole system clear from prep to finish, and I left feeling confident about using microcement on real projects.”
Jose
Certified trainee
“The hands-on part made the difference. I understood the layers, the timing, and what to watch for before taking the product to a client job.”
Josh
Contractor
“I came in wanting to add microcement to my services. After the training, I understood the system, the sealing process, and how to talk about the finish with clients.”
Mike
Installer
How It Works
From Registration to Certified
Choose
Pick the 3-day Installer Essentials or the 5-day Master Installer Intensive — whichever fits your work.
Reserve
Reserve your seat online. Cohorts are capped at 8, so a seat is confirmed on payment.
Train
Build the full ATRIA system by hand in Dallas, with all materials, tools, and a hosted lunch each day.
Build
Master graduates are listed as Certified Installers and can unlock staged ATRIA product credit.
Curriculum
What You'll Master
Surface Preparation
- Substrate assessment & moisture gates
- Crack repair & leveling
- Primer selection (PrimerQuarz vs Atriafloor Primer BC)
- Over-tile preparation
Application Systems
- Wall system (4-step)
- Floor system (5-step with Rasante One)
- The three decorative textures + Resina One
- Mesh-reinforced base & decorative coats
- Tool selection, sanding & grit discipline between coats
Protection & Wet Areas
- New Atriapol topcoat & cure discipline
- Wet-area assembly over a code membrane
- Specialty finishes: Metallicum, Wild Rust, Venetian, limewash
- Estimating, specification & repair
Questions
Training FAQ
Do I need prior experience with microcement?
No. Both programs start from substrate-up and are built for working tradespeople. Comfortable trowel and hand-tool skills help, but no microcement background is required.
When is the September 2026 cohort?
Both programs start together on Monday, September 14, 2026 in Dallas. The 3-day Installer Essentials runs Monday to Wednesday, September 14–16; the 5-day Master Installer Intensive runs Monday to Friday, September 14–18.
Where is the training held?
At the ATRIA USA Showroom — 17811 Davenport Rd, Suite 12, Dallas, TX 75252. You train in the space where the previous cohort installed a real 1,300 sq ft showroom floor. Cohorts are capped at 8 participants so everyone trowels every day.
Is lunch included?
Yes. A hosted lunch is included each training day, along with all ATRIA materials, tools, and substrate sample boards.
What is the refund and transfer policy?
Tuition secures one of eight seats in a limited cohort and is non-refundable once paid. The 50% deposit is non-refundable in case of a no-show, but your seat may be moved once to a future cohort at no charge if you contact us before Day 1. If ATRIA cancels or postpones the program, you choose between a full refund of all amounts paid and a free transfer to the next available cohort. Full terms are provided with your enrollment agreement.
Can I reserve my seat with a deposit?
Yes. A 50% deposit reserves your seat — $2,250 for the Master Installer Intensive or $1,500 for Installer Essentials — with the remaining 50% due on Day 1 of training, September 14, 2026. As soon as your deposit is paid, the balance invoice is emailed to you automatically with a secure online payment link, so you can settle it any time before or on Day 1. The deposit is non-refundable in case of a no-show, but the seat may be moved once to a future cohort.
What is the difference between the two programs?
Both programs train together from Day 1. Installer Essentials (3 days) is the complete microcement system — substrate, primer, base, the three decorative textures, sealing, and wet-area basics — and Essentials attendees graduate after Day 3. The Master Installer Intensive continues through Days 4–5 with specialty finishes, advanced wet-area detailing, estimating and sales, certification, mentoring, and the product-credit pathway.
Are more cohorts coming?
Yes. A Miami cohort is planned for October 2026 — dates to be announced. Request the syllabus to be notified when Miami booking opens.
Is microcement waterproof?
The installed system is waterproof by assembly, over a code-compliant waterproofing membrane — the same way tile is. No single product is itself a membrane, and the training teaches the wet-area build exactly that way.
Ready to Add Microcement to Your Services?
Reserve your seat for September 14 in Dallas, or request the full syllabus first.