Pro Program
Professionals
Volume pricing, training, and dedicated support
Why Partner With Us
We Apply What We Sell. That Changes Everything.
Most suppliers send you a spec sheet and wish you luck. We're different — our professional application team applies every product we sell. Our specs come from thousands of square feet of real-world experience, not a lab. When we say a system works in wet areas, it's because we've applied it in showers and wet areas — and stood behind it.
Field-tested specs
Guesswork
From applicator to you
In the Field
See Our Applicators at Work
Pro Benefits
What You Get
Volume Pricing
Tiered wholesale rates for contractors and distributors. The more you buy, the more you save.
Hands-On Training
In-person workshops at our Dallas facility. Learn application techniques directly from experienced applicators.
Dedicated Support
Direct line to our technical team. Get answers on specs, application issues, and product selection.
Priority Shipping
Same-day dispatch from our Dallas warehouse for in-stock items. Emergency orders accommodated.
Project Specs
Custom product specifications for your projects. We help you spec the right system for every job.
Marketing Support
Co-branded materials, sample kits, and display materials for your showroom or client presentations.
Training Programs
Learn from Applicators. Not Salespeople.
Four training tiers — from the Basic contractor program ($600) to the Master applicator partnership ($4,500). All training is hands-on at our Dallas facility, led by experienced applicators with thousands of square feet of real-world experience.
View Training Programs →Gallery
Applied by Our Team
Bathroom Application
Concrete Staircase
Dining Room Feature Wall
Commercial Application
Metallic Feature Wall
Luxury Lobby
Who We Serve
Built for Your Industry
General Contractors
- Volume pricing on full systems
- Dedicated project coordinator
- Priority scheduling & shipping
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Interior Designers
- Custom color matching at no charge
- Sample boards for client presentations
- Spec-to-application coordination
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Architects & Specifiers
- Technical data sheets & BIM objects
- Lunch & Learn presentations
- Material library for your office
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Certified Applicators
- Tiered training & certification
- Referral network placement
- Exclusive product access
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From the Field
What Pros Say
The product quality is unmatched — and having a supplier who actually applies their own materials means the technical support is real, not theoretical.
John D.
D&M Construction · General Contractor
ATRIA's training program transformed our team. We went from zero microcement experience to confidently bidding wet-area projects in two weeks.
Sarah L.
Studio Lux Interiors · Interior Designer
The fact that they import direct from Sicily and stock it in Dallas means I never wait for product. Same-day pickup has saved multiple projects.
Mike R.
ProFinish LLC · Certified Applicator