Privacy Policy

This Privacy Policy describes how Euro Star Enterprises LLC (“ATRIA,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website atria-usa.com (the “Site”), place an order, contact us, or otherwise interact with our services.

Euro Star Enterprises LLC is a Texas limited liability company located at 17811 Davenport Rd, Suite 12, Dallas, TX 75252, United States.

By using our Site, you consent to the data practices described in this policy. If you do not agree with the practices described here, please do not use the Site.

1. Information We Collect

1.1 Information You Provide Directly

When you interact with the Site, you may voluntarily provide us with personal information, including:

• Contact and Quote Request Forms: Name, email address, phone number, and project details when you submit a Contact form or Get a Quote request.
• E-Commerce Checkout: Name, email address, phone number, billing address, shipping address, and payment information when you place an order. Payment information is processed by our third-party payment processor and is not stored on our servers.
• Chat Widget: Name, email address, and the content of your messages when you use the “Need Help?” chat feature.
• Communications: Any information you include in emails, phone calls, or other communications with us.

1.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies and similar technologies:

• Analytics Data: We use Google Analytics 4 (property ID: G-7TXTPYC8ZV) to collect anonymized usage data including pages visited, time spent on pages, referring website, browser type, device type, and approximate geographic location.
• Log Data: Our web servers automatically record information including your IP address, browser type, referring/exit pages, operating system, date/time stamps, and clickstream data.
• Cookies and Similar Technologies: See Section 5 below for detailed information.

1.3 Information from Third Parties

• Payment Processors: Transaction confirmation, fraud screening results, and partial payment details from our payment processing partners.
• Shipping Carriers: Delivery status and confirmation information related to your orders.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• Order Fulfillment: To process and fulfill your orders, including shipping, invoicing, and providing customer support.
• Communication: To respond to your inquiries and quote requests, send order confirmations and shipping updates.
• Site Operation: To operate, maintain, and improve the Site, including monitoring performance and enhancing user experience.
• Analytics: To understand how visitors use the Site so we can improve our content and product offerings.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
• Security: To detect, prevent, and address fraud, security issues, and technical problems.
• Marketing (only with consent): If you have opted in to receive marketing communications, we may send you information about new products and promotions. You may opt out at any time.

We do not sell your personal information to third parties. We do not use your personal information for automated decision-making or profiling.

3. How We Share Your Information

We may share your personal information with the following categories of third parties, solely for the purposes described in this policy:

• Service Providers: We share information with third-party companies that perform services on our behalf, including payment processing, shipping and delivery, website hosting (Vercel), analytics (Google), and customer support tools.
• Legal Requirements: We may disclose your information if required to do so by law or in the good-faith belief that such disclosure is necessary to comply with a court order or legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.

We do not share your personal information with third parties for their own marketing purposes.

4. Data Retention

• Order Data: We retain order and transaction records for a minimum of seven (7) years to comply with tax and accounting obligations.
• Contact Form Submissions: We retain inquiry and quote request data for up to three (3) years from the date of submission, unless you request earlier deletion.
• Analytics Data: Anonymized analytics data is retained in accordance with Google’s data retention settings. We have configured our analytics to retain user-level data for fourteen (14) months.
• Marketing Preferences: We retain your opt-in/opt-out preferences for as long as you remain on our mailing list, plus a reasonable period afterward.

5. Cookies and Tracking Technologies

5.1 What Are Cookies

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide information to website operators.

5.2 Cookies We Use

5.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Disabling strictly necessary cookies may affect the functionality of the Site, including the ability to place orders.

5.4 Global Privacy Control (GPC)

We recognize and honor the Global Privacy Control (GPC) signal as a valid opt-out mechanism, as required by applicable state privacy laws, including the Texas Data Privacy and Security Act.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. These include:

• Encryption of data in transit using SSL/TLS (HTTPS)
• Secure payment processing through PCI DSS-compliant third-party providers
• Access controls limiting employee access to personal information on a need-to-know basis
• Regular security monitoring of our Site and infrastructure

No method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security.

7. Your Privacy Rights

7.1 Rights Available to All Users

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate personal information.
• Deletion: Request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: Unsubscribe from marketing emails at any time by clicking the “unsubscribe” link or by contacting us directly.

7.2 Texas Residents — Texas Data Privacy and Security Act (TDPSA)

If you are a Texas resident, you have the following rights under the TDPSA (effective July 1, 2024):

• Right to Know: Confirm whether we are processing your personal data and access that data.
• Right to Correct: Correct inaccuracies in your personal data.
• Right to Delete: Delete personal data you have provided to us.
• Right to Data Portability: Obtain a copy of your personal data in a portable, readily usable format.
• Right to Opt Out: Opt out of processing for targeted advertising, sale of personal data, or profiling.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, contact us using the information in Section 11. We will respond within forty-five (45) days. If we decline your request, you may appeal by contacting us at privacy@atria-usa.com with the subject line “TDPSA Appeal.”

7.3 California Residents — CCPA/CPRA

If you are a California resident, you may have additional rights under the CCPA/CPRA, including:

• Right to Know: Request disclosure of the categories and specific pieces of personal information collected.
• Right to Delete: Request deletion of personal information, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt Out of Sale/Sharing: We do not sell or share your personal information as defined under the CCPA/CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

7.4 Residents of Other States

Many U.S. states have enacted comprehensive privacy laws granting similar rights. If you reside in a state with applicable privacy legislation, we will honor your rights as required by your state’s law. Please contact us using the information in Section 11.

8. Children’s Privacy

The Site is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected such information, we will take steps to delete it promptly.

9. International Users

The Site is operated from the United States and is intended for users located in the United States. If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on this page with a revised “Last updated” date.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

For privacy-related requests, please include “Privacy Request” in the subject line and provide sufficient information for us to verify your identity.